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European Living Investor survey European Living Investor survey

Insights

European Living Investor Survey 2025

Gain exclusive insights into the European living sector's investment trends with our comprehensive survey. Explore investor preferences, market forecasts, and sustainability's role in real estate investment.

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European Living Investor survey

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Living Sector Growth Outlook Remains Strong

The European Living sector continues to attract significant investor interest, with nearly 80% of respondents indicating plans to increase allocations over the next five years. This could translate into annual inflows of €70–85 billion, reflecting long-term confidence driven by demographic shifts, structural undersupply, and evolving lifestyle preferences. 

Investor appetite remains focused on the Private Rental Sector (PRS) and Purpose-Built Student Accommodation (PBSA). Interest is also growing in affordable housing and co-living, particularly over the medium term. 

Trends and perspective: 

Cushman & Wakefield’s 2025 European Living Investor Survey offers a comprehensive view of investor attitudes and market expectations across the region. Drawing on insights from institutional investors managing more than €1.4 trillion in global real estate assets, the report highlights the sector’s resilience and continued appeal despite shifting macroeconomic conditions.

Spain as a Pillar of Residential Investment: Current Landscape and Outlook

The residential sector in Spain has emerged as a fundamental pillar for investors, driven by shifting market dynamics and improving economic conditions.

Demographic Context and Urbanisation

Spain's demographic landscape plays a crucial role in shaping the residential real estate market. With a population of approximately 48.9 million people as of October 2024, urbanisation is a key factor, with 79.1% of the population living in urban areas. These demographic trends significantly influence housing demand, particularly in major cities like Madrid and Barcelona.

Economic Resilience and Growth

Economically, Spain has stood out for its resilience and growth capacity. The country’s GDP reached $1.62 trillion in 2023, with the services sector contributing 77% of total GDP. Despite various challenges, the economy has maintained an average real GDP growth of 1.7% over the past decade. The unemployment rate, which averaged 18.8% over the ten years to 2022, has shown signs of improvement. These economic indicators provide essential context for understanding investor behaviour and expectations in the residential real estate market.

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Download our full report to discover the results of the 2024 survey conducted among 50 real estate investors, institutional owners/investors, and developers, covering their acquisition and sales objectives, as well as their investment strategies for 2025.

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Meet our team

Geoff McCabe
Geoff McCabe

Associate CMG Living
Barcelona, Spain

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Miles Leonard
Miles Leonard

Associate, Living
Madrid, Spain

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Marta Esclapes
Marta Esclapés

Head of Research Iberia
Barcelona, Spain

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Contact us

Explore the future of real estate investments in the EMEA region. Obtain expert perspectives on investment environments, projected capital values, and sustainability trends. 

Reach out to our team to arrange a meeting or personalised advisory services.

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