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Transparency in Logistics

Discover how the increase in electronic commerce, driven by the pandemic, has had a direct impact on the logistics sector, how it has adapted in record time and how it will impact the demand for this type of space in the coming quarters.



We present our latest Transparency in Logistics. Changes in the dynamics of consumption habits have had an impact on the activity of logistics operators.

As a consequence, the demand for logistics space at a national level has increased, especially in Madrid and Barcelona. The latest market data for this sector yield the following conclusions:

  • A hybrid model of consumption is emerging in the main European countries, where buyers have significantly modified their purchasing habits, including more online purchases.
  • During 2020, the number of people who bought online in Spain reached 26.2 million, which represents an increase of 7.7% compared to 2019.
  • The new ways of buying have a multiplier effect on the area that logistics operators need to serve this volume of online demands.
  • Demand for logistics space continues to be strong both in Madrid and Barcelona.

Expand all these conclusions in our report Transparency in Logistics.



Transparency Ecommerce & Logistic Q4

In global terms, the increases of total volume through e-commerce are not relevant, but if we separate the goods that can be purchased in physical stores, the increases are significant.


CW Transparency Ecommerce q1
Transparency Ecommerce & Logistics Q3

Published figures for the total volume of e-commerce sales during the second quarter of 2020 (the first three-month period impacted by the pandemic and a severe lockdown) showed growth of +0.2% in comparison with the same period in 2019.


CW Transparency Ecommerce Logistics Q2
Transparency Ecommerce & Logistics Q2

Rather than just a dramatic series of numbers, this data illuminates structural change: the number of consumers shopping for physical goods online has grown, telling us that a chunk of physical sales shifted to the Internet.


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