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Global Cities Retail Guide Global Cities Retail Guide

INSIGHTS

Global Cities Retail Guide Europe 2025

Embark on a journey through Europe’s diverse and dynamic retail markets.

Exploring Europe's Retail Landscape

From the wide and diverse appeal of high-streets and shopping centres across Europe, each country and city has a distinct retail identity shaped by local culture, consumer preferences, and shifting economic trends. Our European edition of the 2025 Global Cities Retail Guide brings these nuances to life, offering on-the-ground insights, market overviews, and in-depth city reports in an accessible, interactive format.

Whether you’re a retailer wanting to understand the dynamic retail landscapes across Europe or an investor benchmarking potential assets, this guide equips you with the knowledge you need to make informed decisions. Backed by Cushman & Wakefield’s extensive advisory expertise - encompassing site selection, market analysis, and lease negotiations - you can leverage our global perspective and local know-how to make strategic decisions tailored to each unique retail environment.

European Retail Guide 

Use our interactive tool to discover detailed insights on each European retail market. Simply select a country and then a city to reveal an in-depth overview, including prime rental rates, local consumer trends, and growth forecasts:

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Why This Matters

Local Culture & Trends

Every city has its own consumer behaviours, footfall patterns, and retail and dining dynamics - understanding these is crucial for success.

Strategic Expansion

Well-chosen locations can maximise visibility, brand synergy, and profitability in a competitive marketplace, whether in bustling city centres or popular shopping malls.

Risk Mitigation

In-depth market intelligence reduces the uncertainty of cross-border or new-market ventures, helping you confidently navigate high-street and shopping centre opportunities.

End-to-End Advisory

Cushman & Wakefield’s retail experts provide a full range of services, from initial market analysis to final lease transactions, tailored to diverse retail formats, including shopping centres and city high streets.

Take the Next Step

Interested in learning how Cushman & Wakefield can support your retail ambitions across Europe?

Download Our Retail Leasing Capabilities Brochure to see how our specialised teams can help you navigate, negotiate, and succeed in Europe’s prime retail destinations.

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Regional Expertise

Robert Travers
Robert Travers

International Partner, Head of EMEA Retail
Barcelona, Spain

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Yvonne Court -London
Yvonne Court

International Partner, Head of EMEA Cross Border Retail and Leisure
London, United Kingdom

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Ben Binns
Ben Binns

Head of Agency, Cross Border Retail & Leisure Services
London, United Kingdom

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Simon Maurel France
Simon Maurel

Head of Tenant Rep & Business Development
Neuilly-sur-Seine, France

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Gain strategic insights to make informed decisions in the rapidly changing. Subscribe to receive up-to-date insights from the European research.

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