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The Edge | Vol. 8

Cushman & Wakefield’s global thought leadership covering the influential trends and ideas impacting the commercial real estate (CRE) industry and more.

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A message to our readers of The Edge:

The Edge publication is being remodeled. In the meantime, we welcome you to enjoy our archived articles below. New content will be provided soon.

The Edge External Link has always been a medium for us to explore the ideas and innovations emerging around us. Some of the topics explored in these stories are already impacting the commercial real estate industry. For others, the effect on commercial real estate is yet to be determined, but they reflect the desire to make a better future. 

In Volume 8 we look at: 

Volume 8

edge magazine putt to pint
Perspectives • Workplace

From Putt to Pint: Everyone Wins with Competitive Socializing

Competitive socializing concepts have grown 386% since the beginning of 2021—the thirst for experiences is a trend that cannot be ignored.
Barrie Scardina • 3/27/2023
officeverse
Perspectives • Workplace

Welcome to the Officeverse

The best part of the officeverse may be its versatility—it has the potential to be the best of both remote work and the physical office—as well as the potential to address several workplace challenges.
1/30/2023
New Normal (image)
Perspectives • Workplace

Workplace Design for the Neurodiverse Helps Everyone

Organizations around the world are recognizing that diversity, equity and inclusion (DEI) incorporates forms of diversity that go beyond race, gender and religion to include neurological differences like dyslexia, autism and ADHD.
Bryan Berthold • 12/8/2022
edge8UrbanFarmswebcard
Perspectives

The Growing Opportunity for Urban Farms

In today’s supply chain-constrained and inflationary market, urban farming for commercial purposes has become more relevant, and more companies, organizations and building owners are exploring vertical farming operations like hydroponics, aeroponic and aquaponics.
Gehan Palipana • 12/8/2022
edge8Singlefamilywebcard
Perspectives

Single-Family Rentals and the Art of Neighboring

Single-family rentals offer more than low maintenance and short-term commitment—they also provide a single-family lifestyle and the community that comes with it.
Jeremy Edmiston • 12/8/2022
edge8Saltechnologywebcard
Perspectives • Technology

Authentic Leadership: Technology, Data and Being Human

The Edge sat down with Salumeh Companieh, Cushman & Wakefield’s newly appointed Chief Digital & Information Officer, to talk about the job she calls a “phenomenal opportunity,” and the impact she intends to make—especially for women and minorities in IT.
12/8/2022
edge8Medtechwebcard
Perspectives

MedTech Builds Momentum

Medical technologies aren’t new to the healthcare sector—they’ve been improving and prolonging lives for years. EEGs, EKGs, pacemakers, dialysis, ultrasound technology and prosthetics are just a few examples.
Sandy Romero • 12/8/2022
Read Volume 8
 

Volume 7

Skyline
Perspectives

The Next Frontier: CRE and the Metaverse

The metaverse represents new opportunities for commercial real estate—from revenue streams to unique brand experiences to enabling a new future of work.
7/28/2022
Electric Vehicle Revolution
Perspectives • Technology

The Electric Vehicle Revolution

Electric vehicles (EVs) are quietly racing to reshape the car and commercial truck manufacturing industries and meet the growing demands of global consumers and businesses.
Anthony Avendt • 6/27/2022
ESG
Perspectives • Sustainability / ESG

Why ESG Matters to the Future of Investing

Integrating ESG investment strategies is critical to establishing resiliency and creating long-term value.
Megan Krest • 5/10/2022
Woman using a phone
Perspectives

How Generation Z is Fueling the Demand for Multifamily

As the multifamily sector continues to grow, investors have Gen Z’s preferences in mind. 
5/10/2022
Drones
Perspectives • Technology

Where are all the Drones?

While drones have yet to revolutionize delivery services, they are making a bigger impact than you might think.
Sandy Romero • 5/10/2022
Woman on Laptop
Perspectives

Why Digitally Native Brands are Coming to You IRL (In Real Life)

More online-only brands are turning to physical locations—and the reasons are many.
Kazuko Morgan • 5/10/2022
Team Working
Perspectives • Workplace

The Resilient Office in Asia Pacific

There has never been a time when workplace strategy has been so extensively discussed while so closely scrutinized.
Dominic Brown • 5/10/2022
Read Volume 7

Volume 6

Trading Apps (image)
Perspectives • Technology

The Rise of Trading Apps

How is this wildly popular category of mobile applications having an impact on the commercial real estate landscape?
Sandy Romero • 8/3/2021
Edge Carbon (image)
Perspectives • Sustainability / ESG

All about carbon

Companies often talk about becoming ‘carbon neutral’ or achieving ‘net zero,’ but what does that actually mean?
5/26/2021
Edge Vol 6 Remote Working (image)
Perspectives • Workplace

Is Remote Working Taking its Toll on Employees?

Organizations must pivot to meet the demands of a changing workplace ecosystem.
5/13/2021
Edge Magazine Vol 6 - 5G
Perspectives • Technology

Why 5G is more important than ever

With working from home at an all-time high, 5G couldn’t have come at a better time. How will it impact the office of the future?
3/31/2021
The grocery store of the future
Perspectives

The grocery store of the future

Thanks to digital disruption, the grocery store of the future will provide a myriad of options to its customers. What might it look like?
Barrie Scardina • 3/31/2021
Edge Magazine Office Pods
Perspectives • Workplace

Office pods popping up

Introducing a third space solution—office pods. What are the benefits for investors, landlords, employers and users?
Shaun Brodie • 3/31/2021
Edge Magazine Digital Sales
Perspectives • E-Commerce

Keeping up with digital sales demand

Digital sales, also known as e-commerce, have been growing steadily over the past several years. How do companies keep up?
Tim Crighton • 3/31/2021
Women leading Sustainability (Image)
Perspectives • Sustainability / ESG

Sustainability: a global conversation

We sat down with sustainability experts from around the world to discuss their thoughts on this important topic.
3/31/2021
Download Volume 6

Volume 5

Edge Vol5 Millenials (image)
Perspectives • Workplace

Millennials and COVID-19: The unlucky generation 

Millennials have been more affected by the pandemic than other generations and will become a powerful change agent.
Dominic Brown • 12/17/2020
Cobots Edge Vol 5 (image)
Perspectives • Technology

Automation accelerated: make way for the cobots

Collaborative robots (cobots) have become invaluable resources during this challenging time.
Sandy Romero • 12/16/2020
APAC on the rise Edge Vol5 (image)
Perspectives • Economy

Asia Pacific on the rise

Why Asia Pacific will grow and dominate the next decade.
Matthew Bouw • 12/16/2020
New Normal (image)
Perspectives • Workplace

Do amenities still matter in a post-COVID-19 world?

The office—its workspaces, amenities and services—will need to be redesigned to support employees’ evolving needs.
Despina Katsikakis • 11/9/2020
New Normal (image)
Perspectives • Economy

How COVID-19 is hitting the reset button on the global economy and property types

The stresses caused by the 2020 global recession will have a major impact on property across the globe over the next several years.
Kevin Thorpe • 10/7/2020
New Normal (image)
Perspectives

Ghost kitchens: cooking up creative ideas in response to COVID-19

With restaurants struggling to survive and today’s world all about convenience, ghost kitchens have proved to be a win-win during the pandemic.
10/7/2020
New Normal (image)
Perspectives • Facilities Management

Introducing the Virtual Technician—technical support during a turbulent time

A highly connected world of emerging technology paired with the necessity of social distancing have paved the way for modern technical support.
10/7/2020
New Normal (image)
Perspectives • Economy

How do we move forward after COVID-19 changed the world?

The global pandemic has changed the way we operate, run businesses, educate children, socialize with friends – it’s changed the way we live our lives.
10/7/2020
New Normal (image)
Perspectives

Can the shopping mall survive COVID-19?

With the continued growth of e-commerce and the impact of COVID-19, mall developers are faced with difficult challenges and the ultimate question: what does the future hold for the shopping mall?
Richard Latella • 10/7/2020
Download Volume 5

Volume 4

New Normal (image)
Perspectives • Economy

How do we move forward after COVID-19 changed the world?

The global pandemic has changed the way we operate, run businesses, educate children, socialize with friends – it’s changed the way we live our lives.
10/7/2020
New Normal (image)
Perspectives • Sustainability / ESG

How COVID-19 made healthy indoor environments and wellness a priority

As a result of the pandemic, Indoor Environmental Quality (“IEQ”) is more important than ever.
Bryan Jacobs • 8/6/2020
Hotel card (image)
Perspectives

The strongest hotels are strategizing for a successful comeback

With little to zero travel happening since the pandemic’s inception, hotels have taken a hit like never before. As countries undertake various phased measures and approaches to recovery readiness, the hotel industry is poising itself for its own path forward.
Elaine Sahlins • 7/29/2020
New Normal (image)
Perspectives • Workplace

Urban to suburban: the growing shift to the suburbs as COVID-19 changes the way people live

The dynamics between the central business districts (CBDs) and the suburbs are shifting.
David Smith • 7/7/2020
New Normal (image)
Perspectives • Workplace

Workplace trends accelerated – and reversed – by COVID-19

Which changes are actual disruptions of the status quo, and which are just accelerations of a pre-existing trend?
David Smith • 6/22/2020
New Normal (image)
Perspectives • Technology

5G is here. Why it matters and how it will play a part in a post-COVID-19 world

With working from home becoming the ‘new normal’ due to COVID-19 – at least in the short term – being better connected via 5G has become crucial to organizations.
6/1/2020
New Normal (image)
Perspectives • Sustainability / ESG

Up in the air: climate change uncertainty in an uncertain time

The impacts of the COVID-19 pandemic have been vast-reaching, affecting billions of individuals’ daily lives and interactions with our communities.
Lee Dunfee • 6/1/2020
New Normal (image)
Perspectives • Technology

Are Millennials and Gen Z powering a FinTech revolution?

The global fintech industry has grown significantly and now there is potential for this disruption to be turbo-charged.
Dominic Brown • 6/1/2020
New Normal (image)
Perspectives

Coronavirus and supply chain disruption: prepare for impact

The pandemic has magnified many supply chain opportunities and trends to drive business success.
Rob Hall • 6/1/2020
The Edge Vol 4 (image)
The Edge Magazine | Volume 4
Read about how we move forward after a global pandemic, why 5G will play a part in a post-COVID-19 world, workplace trends accelerated by the virus, climate change uncertainty and more.

Download Volume 4

Download Volume 4

Volume 3

hamburger (image)
Perspectives • Investment / Capital Markets

Meatless “meat”: where’s the beef?

Nearly half a billion dollars was invested in 20 different companies focused on meatless “meat” and alternative proteins. What does this mean?
David Smith
over tourism (image)
Perspectives

Overcoming over-tourism

Popular travel destinations are feeling the pressure and real estate owners need to understand how they are impacted by over-tourism.
Bořivoj Vokřínek
delivery app (image)
Perspectives

Are food delivery apps "eating up" restaurants?

Digital ordering has grown 300 percent faster than dine-in traffic since 2014. What can restaurants do to survive?
Matt Ashman
puzzle (image)
Perspectives • Sustainability / ESG

Do good, do well: why being a good corporate citizen matters

It is critical for companies to integrate corporate social responsibility into business models and operations.
Haley Friedlich
fifth wall (image)
Perspectives • Technology

Innovating the industry with PropTech

Brendan Wallace, Co-Founder & Managing Partner at Fifth Wall, and Brett White, Executive Chairman & CEO, Cushman & Wakefield, discuss the impact of PropTech and the future of commercial real estate.
digital twins (image)
Perspectives • Technology

The power of digital twin technology

Digital twin technology is the ultimate technology tool that combines artificial intelligence (AI), the internet of things (IoT), algorithms and other innovations to create a powerful collection of data.
anchor balloon (image)
Perspectives • Valuation

Are ghost assets haunting your business?

Ghost assets can lead to decreased productivity and can negatively influence a company’s financial costs and impact tax liability.
David Koller
workplace (image)
Perspectives • Workplace

How to future-proof your workplace

With so much ongoing change, how do you keep up with and navigate the impact of new trends and, armed with this knowledge, future proof your workplace?
Despina Katsikakis
glass building reflection (image)
Perspectives • Workplace

Make your workplace a destination with amenities and services

Today’s office buildings need to serve as unique destinations that motivate and inspire people to go into the office through experiential offerings.
Suzanne Mehta
workplace (image)
Perspectives • Workplace

Creating spaces for everyone: bridging the multi-generational gap

Understanding how different generations want to interact with buildings is integral to providing successful spaces no matter what real estate sector you are operating in.
Rebecca Rockey
workplace art (image)
Perspectives • Workplace

Shutting down stereotypes: finding workplace solutions that work

The workplace is a complex, multi-faceted concept. One of the most challenging issues is identifying, understanding and creating places that enable people to do their best work.
Patrick Symes
workplace meeting (image)
Perspectives • Workplace

The “nichification” of coworking

A new breed of flexible workspace providers are tailoring space to the needs of specific sectors and “niches.” What opportunities and challenges does this new trend present for occupiers and owners?
Emma Swinnerton
smart buildings (image)
Perspectives • Workplace

Smart buildings and the employee experience

Smart buildings influence the employee experience and in turn impact a company’s goals and objectives.
Despina Katsikakis
Workplace healthy (image)
Perspectives • Workplace

Healthy working: how to bring wellness and sustainability into your workplace

The future workplace should be a workplace supporting our health. How do organizations create green and healthy workplaces that benefit their employees’ wellbeing?
mcdonalds (image)
Perspectives

McDonald’s new flashy flagship in Times Square

McDonald’s recently invested approximately $6 billion to modernize more than 8,700 restaurants in the United States including their flagship in New York City’s Times Square.
Andrew Kahn
Download Volume 3

Volumes 2 and 1

Vol 2 (image)
The Edge Magazine | Volume 2
Read about micro-mobility, craft breweries, adaptive reuse, eco-friendly construction, a client spotlight on Gillette Stadium and more.

Download Volume 2

Volume 1 (image)
The Edge Magazine | Volume 1
Read about the experiential workplace, eSports, PropTech, women in commercial real estate, a client spotlight on Google and more.

Download Volume 1

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Awards Won

AVA Award
AVA Digital Award: Content Marketing, E-Magazine
Finnys Award
B2B Marketing: The Finnys - Research Based Content
Hermes Award (image)
Hermes Creative Awards: Publication Overall
The Communicator Award
The Communicator Award: Excellence in Campaign Content Marketing for Marketing Effectiveness
The Edge Magazine Team
Content Director: Peter Walpole
Editors: Gina Dardi, Jamie Tetro & Casey Miller
Creative Director: Senem Goctu		      Digital Marketing Leads: Taylor Tomlinson & Jamie Schmitz 
Designers: Anna Kancs, Rachel Summers, & Sarah Knowles
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