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Industries & Sectors

Fine-tune your real estate marketing strategy

These days, asset management means far more than managing a building and the space it represents. All financial investment advisers have to add value to the service and create a positive experience for tenants and everyone who interacts with the building, whether inside or outside the asset.

Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.

As experts in real estate marketing, Cushman & Wakefield’s experts in media and advertising devise your real estate marketing strategy to keep you ahead of the industry’s toughest challenges with a collaborative, insightful and entrepreneurial approach. Our experience and knowledge are supported by the hard work of our partners and employees. Our unique global focus enables us to analyse the impact of properties on your business strategy and to analyse their impact on the Human Resources department, clients and on the business environment.

Our advice will help you to improve the following aspects:

  • Choose properties to improve and reflect the corporate brand.
  • Create an efficient, effective space, maximising use and minimising costs.
  • Strategy and flexibility in the workplace.
  • Integration of new technologies in the workplace.

Changes in real estate marketing

The media and advertising industry is going through a major period of change and disruption and must:

  • Respond to consumer purchasing patterns.
  • Keep up with the evolving content landscape and increasing competition for content across various media channels.
  • Support digitisation of the business, improving overall customer experience and preferences, improving stickiness and dwell times.
  • Offer merger and acquisitions to enhance content, products and services and to gain greater market share.

In real estate commercial strategy, this requires:

  • maintaining an agile and efficient portfolio to adapt quickly to business challenges.
  • keeping a fierce control of costs to focus resources on market-facing products and services.
  • ensuring effective use of capital with a clear own versus lease strategy.
  • providing superb workplaces and workplace experiences especially in locations which attract the best talent.

Our real estate marketing, media and advertising group is made up of investment specialists, business consultants, project managers and architects, all with expertise and skills to provide insightful, smart and effective real estate solutions to support your objectives and those of your company

Leaders in real estate marketing

Cushman & Wakefield’s will help to strengthen your real estate business through your brand, business and advertising strategies, positioning you to win new clients.

Our team of real estate communication, marketing and advertising experts will help you to achieve your objectives based on:

  • More than 20 years’ experience in Spain
  • A reputation built on experience
  • Creativity that puts us ahead of our competitors
  • Creative innovation for implementing strategies
  • Total commitment to our clients’ goals
  • Unique real estate strategies

Cushman & Wakefield’s experience in the public sector real estate sector has positioned us as the leading national and global real estate consultancy offering end-to-end advisory and consultancy services. There is no more experienced team in Spain or anywhere in the world.

Our people are experienced professionals with in-depth knowledge of the real estate market and property marketing. They are also experts in communication and advertising, making them extremely valuable to companies looking to develop a competitive real estate strategy in an increasingly competitive market.

  • ensuring effective use of capital with a clear own versus lease strategy
  • providing fantastic workplaces and workplace experiences especially in locations which attract the best talent

Our real estate marketing, media and advertising group is made up of investment specialists, business consultants, project managers and architects, each with the expertise and skills to provide insightful, smart and effective real estate solutions to support your objectives and those of your company.

Related Services

Occupier Representation
Our Occupier Representation team will support you through the process of searching for an office, retail or industrial space to lease, from the beginning until you sign the lease and fit out your new premises. 
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Project Development Services
Our goal is to comprehensively manage our client’s projects, making them our technical partners throughout the entire process whilst minimising risk through our global know-how and local experience.
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Sustainability
Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.
Learn More
Workspace Design We know the crucial importance of the workplace experience, which is why we help you to design workspaces in offices
Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.
Learn More
Cushman & Wakefield, your real estate adviser
These days, asset management means far more than managing a building and the space it represents. All financial investment advisers have to add value to the service and create a positive experience for tenants and everyone who interacts with the building, whether inside or outside the asset.
Learn More
Asset Services
These days, asset management means far more than managing a building and the space it represents. Cushman & Wakefield ensures that your company operates optimally and in the best possible way.
Learn More

Related Groups

Cushman & Wakefield, your logistics consultancy
These days, asset management means far more than managing a building and the space it represents. All financial investment advisers have to add value to the service and create a positive experience for tenants and everyone who interacts with the building, whether inside or outside the asset.

Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.
Learn More
Insurance Sector Group
These days, asset management means far more than managing a building and the space it represents. All financial investment advisers have to add value to the service and create a positive experience for tenants and everyone who interacts with the building, whether inside or outside the asset.

Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.
Learn More
Government sector real estate service
These days, asset management means far more than managing a building and the space it represents. All financial investment advisers have to add value to the service and create a positive experience for tenants and everyone who interacts with the building, whether inside or outside the asset.

Cushman & Wakefield ensures that your company operates optimally and in the best possible way so that your tenant is satisfied and stays. We have multidisciplinary teams who are highly experienced in sectors, properties, locations and people who work to achieve your objectives and those of your company.
Learn More

Stories

CW-nuevas-oficinas-ING-Card-Homepage-750-456
ING • Banking and financial services
Learn more about how we transform the ING Spain offices into a space aligned with its new identity and culture, offering a unique experience, in an environment that encourages creativity, innovation and helps attract the best talent.
Learn More
CW-nuevas-oficinas-RedHat-Card-750-456
Red Hat • Technology

Read more about how Red Hat found its new Madrid's Headquarters: A new brand office space adapted to its staff and partners. A new meeting point that shows Red Hat's way of working and corporate culture.

Learn More

Insights

Smart Buildings
Research • Workplace

What Are Smart Buildings?

Smart buildings have increased in prominence in the past decade due to a culmination of changing work behaviours and an increase of information technology available within buildings.
Jenny Pizarro • 09/02/2022
122021GreenIsGoodSpotlightPt2webcard
Insights • Office

Green is Good Sustainable Office

In Part 1 of this series, we examined the effect of sustainable strategies upon rents and leasing of U.S. office assets.
Javier Bernades • 16/12/2021
Sostenibilidad
Insights • Sustainability

Transparency in Business Space Sustainability

Given that there are buildings lacking environmental certification on the market, the quality of office properties is not restricted to energy and environmental ratings.

Ramiro Rodríguez • 24/09/2020

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