Criteo: New offices that reflect its corporate values and act as a reference in 22@ in Barcelona
1 The Opportunity
To Criteo it is very clear that the growth required over the coming months will be based on youthful, international talent. With this in mind, it wishes to leverage the space in order to attract and offer new offices that mirror its values as well as the identity, culture and traditions of the city housing its new hub: Barcelona and the Mediterranean.
2 The Solution
Following a search period, the building finally chosen by Criteo consists of a former factory comprising a ground floor and 3 office floors, with an area of approximately 8,300 sq m. The building is located on the street Calle Almogavers in Poblenou, within Barcelona’s District 22@, an area undergoing rapid expansion and transformation which has attracted more than 1,500 businesses involved in technology, innovation, design and creativity and which remains one of the areas most sought-after by investors and companies looking to locate their offices.
The chosen building was at that time undergoing comprehensive refurbishment prior to reoccupation and the solution offered to Criteo consisted of a pre-letting contract with the landlord. In order to achieve savings in terms of cost and time, the agreed contract included involvement in specific batches of the refurbishment works, thus clearly benefiting Criteo.
We therefore had the opportunity in this deal to accompany Criteo not only in the design of its new offices and in works management as Project Manager during the fit-out works, but also in the supervision of the refurbishment of the former factory managed by the owner. The challenge consisted of achieving synergies between the building refurbishment works and Criteo’s own works, achieving the greatest impact on the works costs and coordination with the builder to minimise the total estimated project lead time of 2 years.
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3 The Result
The resulting offices are innovative and based on an open space concept with different types of workstations and a variety of diverse collaborative spaces, both open and enclosed. These can be used for meetings, socialising and working flexibly according to new models and trends in office workplaces. The operational part of Criteo is located on floors 2 and 3, whereas the ground floor houses the dining room, reception, multifunction room, car park and changing rooms. The rooftop has also been fitted out for leisure and collaborative activities restricted to Criteo staff.
We are very proud of this operation for a number of reasons: We were able to contribute all of our know-how and experience in the area, the sector and new trends in working methods, strengthening talent retention and boosting the business culture whilst maximising the financial resources of the client. Above all, we were able to reflect the culture and traditions of the city in the new head office and, in addition, the building in District 22@ has become a point of reference in the area thanks to the refurbishment carried out by the owner.
CLIENT SUCCESS STORIES
Bristol Myers Squibb • Pharma
TravelWiFi • Telecommunications
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Cushman & Wakefield offers an extensive range of design, architecture and project and development services with outstanding professional discipline, with highly qualified staff, who are experienced in all areas to help our clients move to 'what's next'.