Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
CW-GMP-Homepage CW-GMP-Homepage

Stories

Gmp Portfolio: The finest office buildings experience and design for their users.

How we improve user experiences and create a sense of belonging and community in office spaces, using design and our know-how regarding new ways of working.

1 The Opportunity

In a market in which users reached their offices by passing through common areas that acted as no more than a conduit, we were landed the opportunity to change this perception and make these spaces part of an experience for users and visitors. 

Offices are spaces that represent both companies and their people. They foster collaboration and attract talent. Businesses understand that every nook and cranny of the building in which they are located will form part of their own space and mirror their image and corporate culture for users, customers and visitors.

Gmp understood this need and was on the lookout for a new concept that, applied to a number of the buildings in its portfolio, generates a community and a unique experience in how the buildings are “lived” day-to-day. 
 
CW-GMP-Quote-670-1000 CW-GMP-Quote-710-1000

2 The Solution

Our philosophy is to put our clients at the heart of what is around the corner, studying every angle with a team comprising numerous service lines that add their knowledge and experience of new trends at both national and local level.

This team will be composed of the Global Occupier Services, Office Agency, Customer Experience, Project & Development Services and Business Development divisions.
The goal? To provide the right solution fulfilling the expectations of both the owner, its clients and their users, though not just with respect to the buildings that they occupy. The goal is for users to feel that they are not only within a building, but amongst a community with services belonging to a much wider portfolio.

From the outset, the tender was aimed at improving the user experience in a building housing the head office of Gmp itself, at no.23, Luchana, in Madrid. An even greater challenge given that the client itself would be the first to experience the change. It was quite a challenge to generate new expectations, particularly given that the client would be experiencing these in the flesh. 

Following the development of this first phase, a second tender is proposed to transform two highly recognisable buildings within the office market: Parque Norte and no.34, Orense. Having experienced the transformation of the Luchana building, the team has not hesitated to propose an even more profound change to create new experiences in the two buildings, including a change of identity in the case of no.34 Orense building in order to entirely renovate their image within the office market. 

Working jointly with the likewise multidisciplinary team of Gmp, covering every angle to the greatest possible extent and always placing the tenant at the heart of things, means that the experience enjoyed by users of the Gmp community has changed radically and its portfolio is now acknowledged as one of the finest on the market.
 

Are you looking an space like this?

We help you to find the perfect space for your business for sale or to let.

CW-GMP-Video2 CW-GMP-Video2

3 The Result

New experiences in office buildings for users of the GMP community, with bespoke spaces that offer solutions to the needs of every individual.

New welcome, reception and information spaces appear amongst the wide range of services that are now offered, along with connections to unique spaces, such as the function room at the new Orense 34, its renovated sports area that is a point of reference in the area, and the exterior spaces of Parque Norte, available for daily use or holding open-air events in the evenings. 

Once forgotten spaces within the buildings have now become leading players and the most frequented by users. Shared spaces that generate interactions between people and breathe life into former deserted areas. Spaces that come together and strengthen the image of the companies that inhabit them. It is a pleasure to have had the opportunity to bring about this radical, impactful change to the workspace concept and to the office market as a whole. 
 
CW-GMP-Video CW-GMP-Video

CLIENT SUCCESS STORIES

CW - BMS-New-Offices-ARBOREA-Madrid
Bristol Myers Squibb • Pharma
Flexible offices that are benchmarks for sustainability aligned with both new models for working and the client’s values.
Learn More
CW-TravelWiFi-new-store-Madrid-750-456
TravelWiFi • Telecommunications
Discover how we help Travel WiFi to find and design its first store in Madrid. The attractive design and unbeatable location are already attracting a considerable number of daily visitors.
Learn More
CW-Prosegur-New-Offices-Madrid-Colabora-Cover
Prosegur • Technology
How we have helped Prosegur to find and design new and innovative workspaces in which everyone feels motivated, comfortable and safe.
Learn More

Meet the Team

Carlos Pueyo
Carlos Pueyo

Business Title Partner, Head of Project & Development Services
Barcelona, Spain


+34 93 467 27 33

Download VCard

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS