Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
Learn More
Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
Learn More

Insights

MyCity thumbnail card
Research • Technology

MyCity Reports

Our local experts and research leads have created in-depth research reports on the future of six UK cities: London, Birmingham, Bristol, Manchester, Leeds, and Edinburgh.
29/09/2023
Young people around table with laptop
Research

UK Student Accommodation Report

The Student Accommodation Annual Report provides insight into the trends in student accommodation demand, supply and investment during the year to date.
Andrew Smith • 26/09/2023
A Life of Luxury: Perspectives from Paris
Article

A Life of Luxury: Perspectives from Paris

On a recent team work trip to meet with retailers and colleagues from our Paris office, three clear trends stood out.
Duncan Gilliard • 20/09/2023
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 18/09/2023
RAAC-Small-web-card
Article

Reinforced Autoclaved Aerated Concrete Briefing Paper

Until recently, significant deflection and transverse cracking were thought to be early warning signs of failure in Reinforced Autoclaved Aerated concrete (RAAC). 

Alex Charlesworth • 07/09/2023
UK-FB-Sector-Is-Serving-Up-Reasons-To-Be-Cheerful-Blog-website-card
Article

The UK F&B Sector Is Serving Up Reasons To Be Cheerful

Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food. 

Matthew Englender • 06/09/2023
London-Skyline
Insights • Workplace

The Sensible ‘Option’: Building In Growth Flexibility In Offices

Between 2020 and the end of H1 2023, Cushman & Wakefield recorded 85 examples of occupiers signing to take more than 50,000 sq ft of office space in Central London.
Heena Gadhavi • 22/08/2023
Flexible-Logistics---Web-Card---750-x-456
Insights • Investment / Capital Markets

The Emergence of the Flexible Logistics Market

As the logistics and industrial market reaches another key junction, conversation in and around the sector is beginning to pivot. The recent wave of investment has transformed the sector not only in terms of its physical footprint and fresh contingent of new occupiers, but also from an operational perspective.
Edward Bavister • 16/08/2023
Life Sciences Golden Triangle Report
Insights

Life Sciences: Golden Triangle Report

Get insights on investment volumes, leasing take up, lab supply and pipeline, and investment into life sciences real estate across Cambridge, London, and Oxford.
Jamie Renison • 01/08/2023
UK SELF STORAGE ANNUAL REPORT 2022
Research

UK Self Storage Annual Report 2023

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 16/05/2023
Glass office facade with tree Australia
Insights • Sustainability / ESG

Sustainability Trends

Sustainability and ESG is now front of mind for landlords and occupiers; we review the latest in sustainability real estate trends.
Thomas Vazakas • 14/06/2022
UK Residential Development Land report
Insights

Residential Development Land Report

The London residential land market has seen mixed success in recent times, whilst the South East is seeing record land values being achieved.

Charles Whitworth • 13/06/2022

What's new

Industrial-Sweet-Spot-digital-assets-card 750x456
Cushman & Wakefield Hires Logistics & Industrial Capital Markets Partner

Cushman & Wakefield has further strengthened its UK Logistics & Industrial team by hiring capital markets specialist Christopher Robinson as a Partner.

25/09/2023

European Grade A Office Availability Ratio Declines As Occupiers Focus On Best in Class Space
Cushman & Wakefield’s UK Residential Team Hires Emily Fox As A Partner

Commercial real estate services firm, Cushman & Wakefield, has appointed Emily Fox as a Partner to lead its Residential Valuation & Advisory team in the Midlands.

20/09/2023

Housing Drone View
Coventry University Sells 627-Bed First Generation Halls of Residence To Frogmore

Advised by Cushman & Wakefield, Coventry University has sold a 627-bed first-generation halls of residence with significant asset management opportunities for an undisclosed sum to Frogmore.

01/08/2023

office-insight-CardImg
Grade A Accounts For Two Thirds Of Q1 Central London Office Take Up

Central London office occupiers’ focus on the best quality workplaces intensified in Q1 2023 with Grade A space accounting for two-thirds of leasing activity – the highest quarterly proportion since Q3 2018, according to global real estate services firm Cushman & Wakefield.

Richard Coleman • 25/05/2023

office fit out cost guide 2023
The Race For The Best Office Space: Fit Out Costs Across Europe Rise 9%

The UK and Germany top the list of most expensive regions to fit out an office with costs expected to remain high in the near term before falling in 2024.

Lauren Joselyn • 05/04/2023

European Grade A Office Availability Ratio Declines As Occupiers Focus On Best in Class Space
Office Leasing Activity Up 4% in ‘Big Six’ Regional Markets in 2022

New data from real estate services firm Cushman & Wakefield reveals that regional office leasing activity is following the trends seen in London and is demonstrating structural shifts in office demand.

16/02/2023

London skyline
Year-End Central London Office Leasing Figures Show a Changing Landscape

Year-End Central London Office Leasing Figures Show a Changing Landscape

14/02/2023

Uncertainty Stymies Office Space Demand as Regional Net Absorption
European Offices Recapture Their Momentum With Leasing Activity Up 15%

Market analysis from real estate services firm Cushman & Wakefield shows that Europe’s office leasing markets are in rude health as they reap the benefits of markets fully reopening from Covid-related restrictions.

13/02/2023

80 strand
Page Group acquires 40,000 sq ft London HQ at 80 Strand

FTSE 250 recruitment business, Page Group has signed the lease for a new London HQ at the iconic 80 Strand in Covent Garden.

02/02/2023

Kiran-Patel-webcard
Cushman & Wakefield Expands UK Research & Insight Team

Cushman & Wakefield has appointed Kiran Patel as an Associate Director within its UK Research & Insight team, focusing on the offices sector.

24/01/2023

L- R - Matt Brear with Phil Roebuck
Cushman & Wakefield Strengthens Residential Development Team

Cushman & Wakefield has expanded its land, development and planning team in Leeds with the appointment of Matt Brear as Associate Director.

12/01/2023

MyCity thumbnail card
MyCity 2023

This autumn, we’re excited to unpack our vision for the future of six UK cities: London, Birmingham, Bristol, Manchester, Leeds and Edinburgh. We consider how well placed each is to manage the challenges and opportunities ahead.

UK INSIGHTS

Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 18/09/2023
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Edward Bavister • 12/09/2023
RAAC-Small-web-card
Article

Reinforced Autoclaved Aerated Concrete Briefing Paper

Until recently, significant deflection and transverse cracking were thought to be early warning signs of failure in Reinforced Autoclaved Aerated concrete (RAAC). 

Alex Charlesworth • 07/09/2023
UK-FB-Sector-Is-Serving-Up-Reasons-To-Be-Cheerful-Blog-website-card
Article

The UK F&B Sector Is Serving Up Reasons To Be Cheerful

Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food. 

Matthew Englender • 06/09/2023
London-Skyline
Insights • Workplace

The Sensible ‘Option’: Building In Growth Flexibility In Offices

Between 2020 and the end of H1 2023, Cushman & Wakefield recorded 85 examples of occupiers signing to take more than 50,000 sq ft of office space in Central London.
Heena Gadhavi • 22/08/2023
Flexible-Logistics---Web-Card---750-x-456
Insights • Investment / Capital Markets

The Emergence of the Flexible Logistics Market

As the logistics and industrial market reaches another key junction, conversation in and around the sector is beginning to pivot. The recent wave of investment has transformed the sector not only in terms of its physical footprint and fresh contingent of new occupiers, but also from an operational perspective.
Edward Bavister • 16/08/2023
Life Sciences Golden Triangle Report
Insights

Life Sciences: Golden Triangle Report

Get insights on investment volumes, leasing take up, lab supply and pipeline, and investment into life sciences real estate across Cambridge, London, and Oxford.
Jamie Renison • 01/08/2023
Data-Center-Update_EMEA_web-card-q32022
Research

EMEA Data Centre Update

Opportunities remain for discerning investors in both large and small markets, with overall development activity in the region continuing to grow.
Jacob Albers • 13/04/2023
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
workers in coworking space blurred man walking past seated women
Research • Coworking

Coworking Trends

We outline the difference between the offers, along with market leading research on coworking trends across the world.
17/11/2020
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

FEATURED STORIES

Boden HQ amphitheatre
JP Boden & Co • Retail
Fashion retailer JP Boden & Co wanted to expand its London head office to accommodate business growth and more agile working. Our Project & Development Services team created a connection between the main office into a newly refurbished warehouse/hangar space, creating one large single workspace that reflects the Boden brand. 
Learn More
Commercial Real Estate Technology
Omnicom Europe Limited • Technology

Omnicom Europe Limited had to relocate from over ten properties into one over 4 years.

Learn More
Office (image)
Boehringer Ingelheim • Life Sciences
Improved Procurement, MRO Warehouse Processes Maximize Production Uptime
Learn More
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