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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


About

Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Lease Transaction and Advisory

Cushman & Wakefield is one of the world’s leading providers of leasing advice to occupiers and investors.

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Lease Transaction and Advisory

Cushman & Wakefield is one of the world’s leading providers of leasing advice to occupiers and investors.

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Capital Markets: global transaction expertise

Are you ready for "What's Next" in the real estate industry? 

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Capital Markets: global transaction expertise

Are you ready for "What's Next" in the real estate industry? 

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Logistics & Industrial

The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.

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Office - Lease Advisory

Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.

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Strategic Consulting

Aligning your business and real estate portfolio requirements to deliver future proof occupation strategies.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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More Insights

Global Cities Retail Guide
Research

Global Cities Retail Guide Europe

Embark on a journey through Europe’s diverse and dynamic retail markets.
13/02/2025
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MarketBeat

UK Investment Marketbeat Reports

Access the latest quarterly commercial real estate results for the investment market nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Daryl Perry • 13/02/2025
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MarketBeat

UK Build-to-Rent Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK build-to-rent sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Vivienne Bolla • 12/02/2025
UK Office Marketbeat Webcard.jpg
MarketBeat

UK Regional Offices MarketBeat

Access the latest quarterly commercial real estate results for the UK office sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Kiran Patel • 06/02/2025
UK Retail Marketbeat Webcard.jpg
MarketBeat

UK Retail Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK retail sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Edward Bavister • 05/02/2025
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Article

Residential Market Commentary

Political stability following Labour’s election victory, paired with an improving economic environment, creates an optimistic outlook for the UK housing market. 
Vivienne Bolla • 05/02/2025
UK Industrial Marketbeat Webcard.jpg
MarketBeat

UK Industrial Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK industrial sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Edward Bavister • 04/02/2025
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MarketBeat

UK London Office Marketbeat Reports

Access the latest quarterly commercial real estate results for the London office market. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Kiran Patel • 31/01/2025
business stocks
Research • Economy

Business Rates – Can the Government Deliver?

Six months on from the election, we look at the changes announced by the Chancellor in her Budget, the likely impact of next year’s 2026 revaluation, and answer whether the Government is delivering its promises. 
Mike Flecknoe • 31/01/2025
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Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors. It provides an overview of quarterly performance for prime rents and yields.
Nigel Almond • 31/01/2025
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Article

The Athleisure Race Continues

January. The time of year when new year resolutioners head to gyms across the UK to start their fitness journeys.
Duncan Gilliard • 28/01/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 07/01/2025

What's new

Birmingham, UK
Cushman & Wakefield Welcomes Senior Hire To UK Capital Markets Team

Global real estate services firm Cushman & Wakefield has appointed Rob Woods as a Partner to its UK Capital Markets team.

Richard Coleman • 18/02/2025

Central-London.jpg
Stane Retail Park In Colchester Sells For £33.95M

In the first major retail park acquisition of 2025, a private South African investor client of Pembrey Asset Management has acquired Stane Retail Park, Colchester, from developer The Churchmanor Estates Company plc, for £33.95 million.

Richard Coleman • 17/02/2025

capitalmarkets-retail-v2
Cushman & Wakefield Makes UK Retail Capital Markets Partner Hire

UK Retail Capital Markets Partner Hire, Chris Watt, an in-town retail and leisure investment specialist, joins from Lunson Mitchenall

Richard Coleman • 10/02/2025

UK Hospitality Capital Markets Team With Double Hire card.png
Cushman & Wakefield Bolsters UK Hospitality Capital Markets Team With Double Hire

Real estate services firm Cushman & Wakefield has added to its growing Hospitality Capital Markets team in London by hiring Andrew Horder as a Partner and Anastasia Cooper as a Consultant.

Richard Coleman • 07/02/2025

Central-London.jpg
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

EMEA_ABSTRACT_AdobeStock_805055637.jpeg
Powerhouse Markets Lead EMEA Data Centre Growth As New Markets Emerge To Reshape Landscape

A total of 21GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the end of 2024 with operators increasingly looking beyond traditional powerhouse markets to meet demand, according to Cushman & Wakefield.

Richard Coleman • 05/02/2025

europe-real-estate-card.jpg
European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

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Cushman & Wakefield Completes Acquisition Of Its Affiliate In Finland

Global real estate services firm Cushman & Wakefield has completed the acquisition of its affiliate in Finland, having announced in November that it had entered a definitive agreement to acquire the firm.

 

Richard Coleman • 17/01/2025

UK London City
Cushman & Wakefield Reappointed To National Homes England Strategic Research, Economics and Evaluation Framework

Cushman & Wakefield has been reappointed to the Homes England Strategic Research, Economics and Evaluation Framework following a formal procurement process.

Richard Coleman • 09/01/2025

UK INSIGHTS

Global Cities Retail Guide
Research

Global Cities Retail Guide Europe

Embark on a journey through Europe’s diverse and dynamic retail markets.
13/02/2025
Data-Center-Update_EMEA_web-card-q32022
Research

EMEA Data Centre Market Update

Between the second quarters of 2023 and 2024, the operational capacity of EMEA’s data centre markets rose by 6.6% to reach 9.3GW, with about 256MW of new supply added in the first half of 2024.
Laura Shepherd • 05/02/2025
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Political stability following Labour’s election victory, paired with an improving economic environment, creates an optimistic outlook for the UK housing market. 
Vivienne Bolla • 05/02/2025
business stocks
Research • Economy

Business Rates – Can the Government Deliver?

Six months on from the election, we look at the changes announced by the Chancellor in her Budget, the likely impact of next year’s 2026 revaluation, and answer whether the Government is delivering its promises. 
Mike Flecknoe • 31/01/2025
dna graphic
Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors. It provides an overview of quarterly performance for prime rents and yields.
Nigel Almond • 31/01/2025
Athleisure blog webcard small.jpg
Article

The Athleisure Race Continues

January. The time of year when new year resolutioners head to gyms across the UK to start their fitness journeys.
Duncan Gilliard • 28/01/2025
Visions-2025_card-plain.jpg
Research

Visions

VISIONS offers Cushman & Wakefield’s latest perspectives and insights on key market trends and dynamics to drive your future real estate decision making in the year ahead.
15/01/2025
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 07/01/2025
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sally Bruer • 31/05/2023
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Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

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Battersea Power Station is an iconic 42-acre development on the south of the River Thames.
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Developing a forward-looking strategy for one of Birmingham’s prime assets.
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