Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, Southeastern England W1H 6LY
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
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Project & Development Services
The PDS Team Italy is a leader in design, consultancy and project management services and construction in the national and international markets. 
Learn More
Design + Build
Cushman & Wakefield Design + Build translates ideas in to actions: we take your vision for your workplace and translate it, creating spaces that represent your brand and corporate values.
Learn More

Insights

pillows on hotel double bed
Research • Hospitality

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 31/05/2023
20 things to know about sustainability (image)
Article • Sustainability

The Energy Savings Opportunity Scheme (ESOS): a key step towards Net Zero

ESOS (the Energy Saving Opportunity Scheme) is the UK variant of the EU-wide application of Article 8 (4 to 6) of the EU Energy Efficiency Directive (2012/27/EU). ESOS was formalised in 2014, is administered by the Environment Agency and is now in its third phase as the scheme renews every four years (2014, 2019 and 2023). 
Olivier Garnier • 30/05/2023
university students
Article • Insights

Modern Universities Facing Squeeze From UK Government Clampdown On International Student Families

The future growth of international postgraduate taught student numbers in the UK was placed in doubt recently when the Government, in an effort to curb net migration, announced changes to the student visa system. David Feeney, Partner in our Student Accommodation team look at what these changes mean for the PBSA sector.
David Feeney • 29/05/2023
Residential market commentary
Article • Residential

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 26/05/2023
hotel reception desk
Insights • Hospitality

Europe Hotel Operator Beat

This is an ongoing survey which started on the 21st of April 2023.
25/05/2023
card image - hospitality marketbeat 2022
MarketBeat • Hospitality

Europe Hospitality MarketBeat

Europe experienced healthy hotel investment activity in Q1 2023 (+18% vs Q1 2022) despite high financing costs and economic & geopolitical concerns; this was driven by several major transactions (e.g., The Westin Paris, Mandarin Oriental Bodrum, and Le Richemond Geneva).
25/05/2023
Research • Logistics

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
18/05/2023
Sailboat in the Ocean
Research • Forecast - Outlook

European CRE Forecast

We are entering a period where real estate market conditions are expected to “settle” in H2 2023—that is, real estate markets find a new equilibrium.
Sukhdeep Dhillon • 18/05/2023
UK SELF STORAGE ANNUAL REPORT 2022
Research

UK Self Storage Annual Report 2023

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 16/05/2023
Reworking the workplace
Article • Workplace

Re-working the Workplace

Follow our series of weekly blogs focusing on some of the most innovative developments in workplace strategy, researched from over 50 leading global companies.
Nicola Gillen • 02/05/2023
Glass office facade with tree Australia
Insights • Sustainability

Sustainability Trends

Sustainability and ESG is now front of mind for landlords and occupiers; we review the latest in sustainability real estate trends.
Thomas Vazakas • 14/06/2022
UK Residential Development Land report
Insights • Residential

Residential Development Land Report

The London residential land market has seen mixed success in recent times, whilst the South East is seeing record land values being achieved.

Charles Whitworth • 13/06/2022

What's new

sustainable building
Cushman & Wakefield’s European Offices Awarded ISO 14001 Certification

All 28 main corporate offices across 15 countries successfully act on emission targets

Lauren Joselyn • 30/05/2023

office-insight-CardImg
Grade A Accounts For Two Thirds Of Q1 Central London Office Take Up

Central London office occupiers’ focus on the best quality workplaces intensified in Q1 2023 with Grade A space accounting for two-thirds of leasing activity – the highest quarterly proportion since Q3 2018, according to global real estate services firm Cushman & Wakefield.

Richard Coleman • 25/05/2023

self storage
UK Self Storage Industry To Exceed £1 Billion Annual Turnover In 2023

Operators’ revenues increased 6.5% to £990 million in 2022 as the sector’s growth continued despite the pressures on household budgets.

Richard Coleman • 17/05/2023

Card-image-News-UK-Sensor-City-CGI-Liverpool
Cushman & Wakefield Appoints New Hospitality Sector Lead for UK & Ireland

Cushman & Wakefield has named Ed Fitch as Head of Hospitality UK & Ireland. In this new role, Fitch will be responsible for delivering best in class solutions for Cushman & Wakefield’s hospitality sector clients across its core service lines of Capital Markets, Development & Investor Services.

Richard Coleman • 24/04/2023

2020 North American Industrial Outloook
Sources Of Demand Evolving As UK Logistics & Industrial Take Up Reverts Towards Medium Term Average

Logistics and industrial occupiers leased and acquired 8.6 million sq ft of space in the UK during the first quarter of 2023, according to real estate services firm Cushman & Wakefield.

Lauren Joselyn • 11/04/2023

office fit out cost guide 2023
The Race For The Best Office Space: Fit Out Costs Across Europe Rise 9%

The UK and Germany top the list of most expensive regions to fit out an office with costs expected to remain high in the near term before falling in 2024.

Lauren Joselyn • 05/04/2023

hotelcardImage-istockphoto
Archer Hotel Capital Completes Sale Of The Dilly Hotel In London

Archer Hotel Capital has completed the sale of London’s iconic The Dilly hotel to Fattal Group, owner of Leonardo Hotels UK & Ireland.

21/12/2022

James-Young
Cushman & Wakefield Expands James Young’s Head of Investor Services EMEA Role To Include Asia Pacific

Cushman & Wakefield, a global leader in commercial real estate services, has expanded the role of James Young, Head of Investor Services EMEA, to also include the Asia Pacific region. The promotion will take effect from January 2023.

14/12/2022

Regent Street, London W1 at Christmas
The Crown Estate Appoints Cushman & Wakefield As Hospitality and Leisure Advisors Across Its London Portfolio

The Leisure & Restaurants Team at real estate services firm Cushman & Wakefield, led by Matt Ashman, Megan Hutchinson and Matt Englender, has been appointed by The Crown Estate to advise on the Hospitality and Leisure aspects of its London portfolio.

14/12/2022

Maxmilligan
Cushman & Wakefield Advises Home Grown Hotels On Investment By KSL Capital Partners

Cushman & Wakefield has advised on the acquisition of Home Grown Hotels, the parent company of The Pig Hotels, by an affiliate of specialist travel and leisure private equity firm KSL.

04/04/2022

UK INSIGHTS

pillows on hotel double bed
Research • Hospitality

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 31/05/2023
20 things to know about sustainability (image)
Article • Sustainability

The Energy Savings Opportunity Scheme (ESOS): a key step towards Net Zero

ESOS (the Energy Saving Opportunity Scheme) is the UK variant of the EU-wide application of Article 8 (4 to 6) of the EU Energy Efficiency Directive (2012/27/EU). ESOS was formalised in 2014, is administered by the Environment Agency and is now in its third phase as the scheme renews every four years (2014, 2019 and 2023). 
Olivier Garnier • 30/05/2023
university students
Article • Insights

Modern Universities Facing Squeeze From UK Government Clampdown On International Student Families

The future growth of international postgraduate taught student numbers in the UK was placed in doubt recently when the Government, in an effort to curb net migration, announced changes to the student visa system. David Feeney, Partner in our Student Accommodation team look at what these changes mean for the PBSA sector.
David Feeney • 29/05/2023
Residential market commentary
Article • Residential

Residential Market Commentary

Housing market activity has slowed, as rising interest rates, high inflation, and a weaker economy has impacted buyers’ confidence. However, there are some early signs of transactions and mortgage approvals picking up.
Millie Todd • 26/05/2023
hotel reception desk
Insights • Hospitality

Europe Hotel Operator Beat

This is an ongoing survey which started on the 21st of April 2023.
25/05/2023
London Big Ben Westminster Bridge sunset
MarketBeat • Insights

UK MarketBeat

Cushman & Wakefield MarketBeat reports analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Daryl Perry • 11/05/2023
Reworking the workplace
Article • Workplace

Re-working the Workplace

Follow our series of weekly blogs focusing on some of the most innovative developments in workplace strategy, researched from over 50 leading global companies.
Nicola Gillen • 02/05/2023
Data-Center-Update_EMEA_web-card-q32022
Research • Data Center

EMEA Data Centre Update

Opportunities remain for discerning investors in both large and small markets, with overall development activity in the region continuing to grow.
Jacob Albers • 13/04/2023
person drawing a chart in marker on glass
Insights • Investment / Capital Markets

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
workers in coworking space blurred man walking past seated women
Research • Coworking

Coworking Trends

We outline the difference between the offers, along with market leading research on coworking trends across the world.
17/11/2020
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

FEATURED STORIES

Boden HQ amphitheatre
JP Boden & Co • Retail
Fashion retailer JP Boden & Co wanted to expand its London head office to accommodate business growth and more agile working. Our Project & Development Services team created a connection between the main office into a newly refurbished warehouse/hangar space, creating one large single workspace that reflects the Boden brand. 
Learn More
Commercial Real Estate Technology
Omnicom Europe Limited • Technology

Omnicom Europe Limited had to relocate from over ten properties into one over 4 years.

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Office (image)
Boehringer Ingelheim • Life Sciences
Improved Procurement, MRO Warehouse Processes Maximize Production Uptime
Learn More

Social Media

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