Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom

Local Office:
43-45 Portman Square
London, W1A 3BG
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality
The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
Global Occupier Services (GOS)
Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.
Global Occupier Services (GOS)
Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.
Office Lease Advisory
Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.
Logistics & Industrial Agency
The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.
Lease Transaction and Advisory
Cushman & Wakefield is one of the world’s leading providers of leasing advice to occupiers and investors.
Logistics & Industrial Agency
The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.
Office Lease Advisory
Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.
More Insights

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Spring Statement: Implications for real estate

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The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.
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The Renters' Rights Bill: Implications for Investors, Lenders and Housing Supply
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Global Cities Retail Guide Europe
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What's new

Time to Turn the Tide: Cushman & Wakefield’s Latest TIME Score Points to a Significant Juncture in Investment Recovery
The European real estate market is currently at a defining moment, with the upcoming months playing a crucial role in shaping the strength and sustainability of its recovery according to Cushman & Wakefield’s latest TIME Score.
Lauren Joselyn • 10/03/2025
Cushman & Wakefield Appoints Patrick Hogan As Head Of EMEA Living Capital Markets
Real estate services firm Cushman & Wakefield has appointed Patrick Hogan as Head of EMEA Living Capital Markets.
Richard Coleman • 06/03/2025

Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition
The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.
Richard Coleman • 03/03/2025

Iversen Building Reaches Full Occupancy At The Oxford Science Park
The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.
Vikki McCrindle • 28/02/2025

Cushman & Wakefield Welcomes Senior Hire To UK Capital Markets Team
Global real estate services firm Cushman & Wakefield has appointed Rob Woods as a Partner to its UK Capital Markets team.
Richard Coleman • 18/02/2025
Stane Retail Park In Colchester Sells For £33.95M
In the first major retail park acquisition of 2025, a private South African investor client of Pembrey Asset Management has acquired Stane Retail Park, Colchester, from developer The Churchmanor Estates Company plc, for £33.95 million.
Richard Coleman • 17/02/2025

Cushman & Wakefield Makes UK Retail Capital Markets Partner Hire
UK Retail Capital Markets Partner Hire, Chris Watt, an in-town retail and leisure investment specialist, joins from Lunson Mitchenall
Richard Coleman • 10/02/2025

Cushman & Wakefield Bolsters UK Hospitality Capital Markets Team With Double Hire
Real estate services firm Cushman & Wakefield has added to its growing Hospitality Capital Markets team in London by hiring Andrew Horder as a Partner and Anastasia Cooper as a Consultant.
Richard Coleman • 07/02/2025
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast
The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.
Lauren Joselyn • 06/02/2025
Powerhouse Markets Lead EMEA Data Centre Growth As New Markets Emerge To Reshape Landscape
A total of 21GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the end of 2024 with operators increasingly looking beyond traditional powerhouse markets to meet demand, according to Cushman & Wakefield.
Richard Coleman • 05/02/2025
European Commercial Real Estate Markets Experience Significant Yield Compression In Q4
New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.
Richard Coleman • 04/02/2025
UK INSIGHTS

Article
Spring Statement: Implications for real estate

MarketBeat
Hospitality Market Trends & Data
The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Article

Article

Article
The Renters' Rights Bill: Implications for Investors, Lenders and Housing Supply
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Global Cities Retail Guide Europe

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