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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Sustainability Services
We Are Living Change Now.
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Sustainability Services
We Are Living Change Now.
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Rethinking Properties
Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.
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Rethinking Properties
Discover how our strategic rethinking process in the EMEA region helps you unlock the full potential of your commercial property investments. Expert portfolio assessment, scenario-based solutions, and data-driven recommendations.
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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
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Retail Services & Shopping Center Projects
Success doesn’t happen overnight. It is the result of a complex process that starts long before a store officially opens. This is why we have created a dedicated team of retail-oriented professionals, ready to support your projects in every way.
Learn More

Insights

London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeat

Analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Edward Bavister • 15/07/2024
Elderly Care
Research

Elderly Care Real Estate Scorecard

Discover the latest insights and trends in the elderly care real estate market with the comprehensive Elderly Care Scorecard. From investment volumes to occupancy levels and cost pressures, gain valuable knowledge so you can make informed decisions and stay ahead in the industry.
Tom Robinson • 09/07/2024
Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

We quantified the social value of our cities. Our bold idea was to map out, track and measure how inclusive our cities are. We introduce the industry’s most comprehensive urban inclusion data set: The Inclusive Cities Barometer.
05/07/2024
REsidential Forecast
Article • Investment / Capital Markets

Residential Forecast 2024

Explore the Residential Forecast for 2024 by Cushman & Wakefield, offering insights into the UK housing market. Uncover trends in house prices, sales market shifts, and rental market projections.
Millie Harper • 04/07/2024
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

There are early signs of optimism, with mortgage rates reducing, an uptick in mortgage approvals and completed sales, and annual house price growth moving into positive territory for the first time in over a year.
Millie Harper • 02/07/2024
one week five years
Article • Economy

One Week Five Years

On the 4th of July, the UK goes to the polls to determine its next government, with the overwhelming likelihood that there will be a large Labour majority, with the potential for one of the momentous General Election results seen in a lifetime.
Daryl Perry • 01/07/2024
vat in dilapidations
Article • Valuation

VAT in Dilapidations

VAT in respect of dilapidations is a complex subject with its own set of rules, regulations and case law. Opinions are usually divided, and much will depend on the circumstances.
Alex Charlesworth • 05/06/2024
Experiential Leisure banners webcard
Insights

Playgrounds of Tomorrow

A multitude of exciting experiential leisure venues that go beyond traditional food and drink offerings have taken centre stage within the city’s night life over recent years. Categorised as a blend of interactive games and exciting night-time venues, experiential leisure has become a key proponent of social lives in cities across the country, with the UK emerging as the premier market for prime competitive socialising operators. 
Dominic Bouvet • 03/06/2024
2024 UK SELF STORAGE ANNUAL REPORT
Research

UK Self Storage Annual Report 2024

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 16/04/2024
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 11/04/2024
Glass office facade with tree Australia
Insights • Sustainability / ESG

Sustainability Trends

Sustainability and ESG is now front of mind for landlords and occupiers; we review the latest in sustainability real estate trends.
Thomas Vazakas • 14/06/2022
UK Residential Development Land report
Research

Residential Development Land Report

The London residential land market has seen mixed success in recent times, whilst the South East is seeing record land values being achieved.

Charles Whitworth • 13/06/2022

What's new

Stephen Miles Cushman & Wakefield
Anthony Dixon_webcard.jpg
Cushman & Wakefield Appoints Head of Living Land And Development

Firm continues Living sector expansion with hire of Anthony Dixon from Allsop

Richard Coleman • 01/07/2024

Great Northern Hotel webcard.jpg
Mike Gorman
Cushman & Wakefield Continues Living Sector Expansion With Two Key UK Residential Capital Markets Hires

Cushman & Wakefield has announced two Residential Capital Markets hires in the UK as it continues to expand its Living sector team. 

Vikki McCrindle • 16/05/2024

25 Baker Street
Cushman & Wakefield Signs For New West End Office At Derwent London’s 25 Baker Street

Cushman & Wakefield has exchanged contracts on new office accommodation at 25 Baker Street, London, a brand new, Derwent London development. Baker Street will replace Portman Square as Cushman & Wakefield’s West End office from September 2025.

Richard Coleman • 08/05/2024

Gillian Bowman
Cushman & Wakefield’s UK Valuation & Advisory Team Welcomes Partner and Head of Sustainability

Gillian Bowman joins from Knight Frank to take on the role.

Vikki McCrindle • 01/05/2024

London at night
Cushman & Wakefield Makes Key UK Healthcare Appointments

Real estate services firm Cushman & Wakefield has further strengthened its UK Healthcare team with key appointments, including hiring Peter Farnes formerly a Senior Director at CBRE.

Vikki McCrindle • 24/04/2024

MArk Hingston
Cushman & Wakefield Appoints Mark Hingston As Managing Director, Asset Services EMEA

Cushman & Wakefield has promoted Mark Hingston to Managing Director, Asset Services EMEA.

Richard Coleman • 22/04/2024

Frederic-Le-Fichoux-Webcard
Cushman & Wakefield Promotes Frederic Le Fichoux To Head of Hotel Transactions EMEA

Real estate services firm Cushman & Wakefield has promoted Frederic Le Fichoux to Head of Hotel Transactions EMEA.

Vikki McCrindle • 10/04/2024

Building-750x456
Cushman & Wakefield Announces UK Specialist Markets Valuation & Advisory Lead

Real estate services firm, Cushman & Wakefield, has today announced that Jonathan Stickells has been appointed to head up its national Specialist Markets Valuation & Advisory team.

Richard Coleman • 13/03/2024

UK Budget Response
Making Room: Unpacking The 2024 Spring Budget

There were plenty of rumours swirling in the week leading up to the election ranging from “how far would Jeremy Hunt look to cut taxes?” to “would Rishi Sunak use the Budget to call a snap election?”

Daryl Perry • 07/03/2024

London-Skyline
Active Requirements In Central London Office Market Reach All-Time High

Tracked active demand for Central London office space reached an all-time high at the turn of the year, after take-up in 2023 exceeded forecasts in 2023 to record 9.62 million sq ft, according to Cushman & Wakefield.

14/02/2024

UK INSIGHTS

London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeat

Analyse quarterly UK commercial property activity across office, retail and industrial real estate sectors as well as the Central London residential market. Find data on supply, demand and pricing trends at the market and submarket levels.
Edward Bavister • 15/07/2024
Elderly Care
Research

Elderly Care Real Estate Scorecard

Discover the latest insights and trends in the elderly care real estate market with the comprehensive Elderly Care Scorecard. From investment volumes to occupancy levels and cost pressures, gain valuable knowledge so you can make informed decisions and stay ahead in the industry.
Tom Robinson • 09/07/2024
Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

We quantified the social value of our cities. Our bold idea was to map out, track and measure how inclusive our cities are. We introduce the industry’s most comprehensive urban inclusion data set: The Inclusive Cities Barometer.
05/07/2024
REsidential Forecast
Article • Investment / Capital Markets

Residential Forecast 2024

Explore the Residential Forecast for 2024 by Cushman & Wakefield, offering insights into the UK housing market. Uncover trends in house prices, sales market shifts, and rental market projections.
Millie Harper • 04/07/2024
one week five years
Article • Economy

One Week Five Years

On the 4th of July, the UK goes to the polls to determine its next government, with the overwhelming likelihood that there will be a large Labour majority, with the potential for one of the momentous General Election results seen in a lifetime.
Daryl Perry • 01/07/2024
vat in dilapidations
Article • Valuation

VAT in Dilapidations

VAT in respect of dilapidations is a complex subject with its own set of rules, regulations and case law. Opinions are usually divided, and much will depend on the circumstances.
Alex Charlesworth • 05/06/2024
Experiential Leisure banners webcard
Insights

Playgrounds of Tomorrow

A multitude of exciting experiential leisure venues that go beyond traditional food and drink offerings have taken centre stage within the city’s night life over recent years. Categorised as a blend of interactive games and exciting night-time venues, experiential leisure has become a key proponent of social lives in cities across the country, with the UK emerging as the premier market for prime competitive socialising operators. 
Dominic Bouvet • 03/06/2024
Data-Center-Update_EMEA_web-card-q32022
Research

EMEA Data Centre Market Update

EMEA now totals to a massive 7.6GW of operational IT data centre capacity, a 10% rise from H1 2023. In addition, the region has 2.3GW capacity under construction and 6.6GW in planned stages. 
Andrew Fray • 02/05/2024
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 11/04/2024
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

FEATURED STORIES

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Battersea Power Station is an iconic 42-acre development on the south of the River Thames.
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