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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


About

Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Global Occupier Services (GOS)

Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.

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Global Occupier Services (GOS)

Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.

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Office Lease Advisory

Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.

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Logistics & Industrial Agency

The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Lease Transaction and Advisory

Cushman & Wakefield is one of the world’s leading providers of leasing advice to occupiers and investors.

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Logistics & Industrial Agency

The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.

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Office Lease Advisory

Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.

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More Insights

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MarketBeat

UK London Office Marketbeat Reports

Access the latest quarterly commercial real estate results for the London office market. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Kiran Patel • 08/05/2025
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Research • Workplace

National Office Moves

National Office Moves 2025 provides comprehensive analysis of the evolving UK regional office market, focusing on occupier relocation trends across the Big Five cities — Birmingham, Bristol, Edinburgh, Leeds, and Manchester — as well as the South East throughout 2024.
Joshua Woolnough • 08/05/2025
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MarketBeat

UK Retail Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK retail sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Edward Bavister • 06/05/2025
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MarketBeat

UK Regional Offices MarketBeat

Access the latest quarterly commercial real estate results for the UK office sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Kiran Patel • 01/05/2025
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UK Self Storage Annual Report

The Self Storage Association UK Annual Industry Report provides a comprehensive overview into the self storage sector.
Philip Macauley • 30/04/2025
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Research • Workplace

London Moves

London Moves 2025 is Cushman and Wakefield's detailed analysis of the who, what, where and why of office relocations across the Capital.
Kiran Patel • 24/04/2025
UK London City
Research

Trade Shifts: U.S. Occupier Demand & Central London Offices

London has long been a magnet for U.S. companies, with its vibrant business environment and strategic location making it an ideal hub for international operations.
Kiran Patel • 23/04/2025
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The Athleisure Race Continues

January. The time of year when new year resolutioners head to gyms across the UK to start their fitness journeys.
Duncan Gilliard • 28/01/2025
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Research • Sustainability / ESG

Elevating Birmingham's Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Birmingham through analysis of 110 detailed metrics. These range across economic, social, spatial and environmental dimensions.
Jon Leedham • 26/09/2024
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Research

Back to School

Explore education activity in the UK office leasing market.
Kiran Patel • 19/04/2024
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Article • Sustainability / ESG

Landlords vs Tenants: Future MEES Conflicts

The pressure on Landlords is growing. Cushman & Wakefield is seeing evidence that investors are reducing purchase offers accounting for the capital expenditure required to meet minimum energy efficiency standards.
Alex Charlesworth • 22/01/2024
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Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

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Grade A London Office Space Facing Considerable Squeeze Beyond 2025

New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.

Lauren Joselyn • 06/05/2025

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European Commercial Real Estate Sector To Weather Impact Of Tariff Uncertainty And Continue Expansion

Cushman & Wakefield report publishes report analysing economic and property impacts of the first 100 days of Donald Trump’s second presidential term.

Richard Coleman • 01/05/2025

James Woolley
Cushman & Wakefield Appoints New Head Of UK Student Accommodation

James Woolley takes the helm of the UK Student Accommodation team.

Richard Coleman • 28/04/2025

UK London City
Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals

The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.

Lauren Joselyn • 24/04/2025

Sophia Sham
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Time to Turn the Tide: Cushman & Wakefield’s Latest TIME Score Points to a Significant Juncture in Investment Recovery

The European real estate market is currently at a defining moment, with the upcoming months playing a crucial role in shaping the strength and sustainability of its recovery according to Cushman & Wakefield’s latest TIME Score.

Lauren Joselyn • 10/03/2025

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Cushman & Wakefield Appoints Patrick Hogan As Head Of EMEA Living Capital Markets

Real estate services firm Cushman & Wakefield has appointed Patrick Hogan as Head of EMEA Living Capital Markets.

Richard Coleman • 06/03/2025

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Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition

The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.

Richard Coleman • 03/03/2025

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Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

Birmingham, UK
Cushman & Wakefield Welcomes Senior Hire To UK Capital Markets Team

Global real estate services firm Cushman & Wakefield has appointed Rob Woods as a Partner to its UK Capital Markets team.

Richard Coleman • 18/02/2025

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Stane Retail Park In Colchester Sells For £33.95M

In the first major retail park acquisition of 2025, a private South African investor client of Pembrey Asset Management has acquired Stane Retail Park, Colchester, from developer The Churchmanor Estates Company plc, for £33.95 million.

Richard Coleman • 17/02/2025

Capital Markets Double Hire (image)
Cushman & Wakefield Bolsters UK Hospitality Capital Markets Team With Double Hire

Real estate services firm Cushman & Wakefield has added to its growing Hospitality Capital Markets team in London by hiring Andrew Horder as a Partner and Anastasia Cooper as a Consultant.

Richard Coleman • 07/02/2025

UK INSIGHTS

National Office Moves GB Edition 2025_DigitalBanner_GENERIC CARDS 750x456px.png
Research • Workplace

National Office Moves

National Office Moves 2025 provides comprehensive analysis of the evolving UK regional office market, focusing on occupier relocation trends across the Big Five cities — Birmingham, Bristol, Edinburgh, Leeds, and Manchester — as well as the South East throughout 2024.
Joshua Woolnough • 08/05/2025
UK London City
Research

Trade Shifts: U.S. Occupier Demand & Central London Offices

London has long been a magnet for U.S. companies, with its vibrant business environment and strategic location making it an ideal hub for international operations.
Kiran Patel • 23/04/2025
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MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 11/04/2025
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Research

EMEA Data Centre Market Update

Between the second quarters of 2023 and 2024, the operational capacity of EMEA’s data centre markets rose by 6.6% to reach 9.3GW, with about 256MW of new supply added in the first half of 2024.
Laura Shepherd • 05/02/2025
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Article

The Athleisure Race Continues

January. The time of year when new year resolutioners head to gyms across the UK to start their fitness journeys.
Duncan Gilliard • 28/01/2025
Inclusive-Cities-EMEA-Birmingham_card.jpg
Research • Sustainability / ESG

Elevating Birmingham's Urban Inclusivity

Here at Cushman & Wakefield, we have been evaluating the inclusiveness of 44 cities across EMEA including Birmingham through analysis of 110 detailed metrics. These range across economic, social, spatial and environmental dimensions.
Jon Leedham • 26/09/2024
university building
Research

Back to School

Explore education activity in the UK office leasing market.
Kiran Patel • 19/04/2024
landlords vs tenants
Article • Sustainability / ESG

Landlords vs Tenants: Future MEES Conflicts

The pressure on Landlords is growing. Cushman & Wakefield is seeing evidence that investors are reducing purchase offers accounting for the capital expenditure required to meet minimum energy efficiency standards.
Alex Charlesworth • 22/01/2024
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The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
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Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
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Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

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Battersea Power Station is an iconic 42-acre development on the south of the River Thames.
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