Over the last decade, faced with fewer barriers to entry than traditional retailers—and thanks in large part to venture capital funding—digitally native brands (DNBs) have grown dramatically. But growing in a digital-only world is challenging and it’s why consumers are seeing more of these online brands transition to the offline world.
In this article, learn:
- Why more digitally native brands are coming to a corner or lifestyle center near you
- How many of these brands are making the transition
- Why there may no better time for digitally native brands to establish an in-store presence
